Every Home Service Hero has a Her in it.
A woman who builds gets a full semester of the On-Demand Revenue Engine and The Engine Room, free. Nominated by the people who watch her do it.
One semester.
The whole machine.
The winner gets sixteen weeks of the system I teach, and it is a lot more than a course. Nothing held back. If she loves it she can stay at the regular rate, and if she does not she walks away owing nothing.
The On-Demand Revenue Engine ($349/mo Value)
The Revenue Leak Diagnostic.
She puts in her own job values and call numbers and sees, with the math visible on screen, exactly where her money is leaking every month. She walks out of her first session holding her single biggest hole.
The Financial Freedom Formula, inside it.
From three numbers she already has, it turns the leak around and shows her the year she could be having, and the gap between that and the year she is having. Then she watches the gap close on her own screen.
Her Revenue Game Plan.
The plan that comes out of that first session, hers to keep and work.
The course itself, all of it.
The full playbook across the three engines, Foundation, Acquisition and Retention. Every module as it ships during her semester, including any that launch while she is inside, at no extra cost to her. This is where the whole system she is being handed actually lives, inside GrowthHub.
The Autopilots, the done-for-you builds.
The Missed-Call Autopilot, the Review Autopilot, the Booking Autopilot, and more loaded in over time. She imports them into her own account in an afternoon instead of wiring tools together for weeks, turns them on, and they keep working while she is under a truck. Up to $500 of build work she would otherwise pay someone to do.
The Hero Rate.
The true hourly number her shop actually needs to charge, built so it can never bless an underpriced truck. It ships into Module 03 and it is hers the moment it lands.
Mia AI.
Her marketing assistant, awake at 11pm when she finally sits down to this, talking her trade instead of marketing jargon. Customer copy, a calm reply to a one-star review, texts that sound like a tradesperson, her retention sequences in one pass. $99 a month standalone. Hers for the semester.
The Revenue Engine Community.
The private room behind her login, where she hits a wall at the kitchen table, asks, and Heroes a few steps ahead answer.
The Coffee and Cocktail Hours.
A live room twice every week, one morning and one evening so she can always catch one, where she can bring a question about her own shop.
Her Blueprint Call.
Thirty minutes, one to one, with a real trades guy three generations deep, on the phone with her actual numbers, mapping her exact next move. Not a bot and not a form.
The Engine Room Group Coaching ($999/mo Value)
The group coaching room itself.
Done with her, never done for her. The room where the speed bumps get cleared: she brings the thing that is actually stuck in her business and works it out with Mia and a room of owners doing the same build.
Implementation support.
Help getting the thing actually turned on in her own shop, not just explained to her.
Total prize value $5,400.
Plus the parts money does not buy: the HER in HERO badge, a press release to the winner's local paper, and her story told the way it deserves to be told.
Three steps, two minutes.
Tell us about her.
The form takes about two minutes: who she is, what she builds, and why it should be her.
A real panel, published criteria.
Every nomination is read and scored by a panel of people who have built something in this industry, most of them women from the women-in-trades world, against the four criteria on our rules page. No pay-to-play, no popularity contest.
The winner is announced.
She gets the semester, the badge, and the press. Every nominee finds out someone believes in her, which is its own kind of win.
Built for the women building the trades.
I grew up inside a plumbing and HVAC company, twenty techs strong, my grandfather's life's work. When he died it collapsed inside two years, and at sixteen I was homeless. I worked three jobs, put myself through school, and spent the twenty-one years since building the marketing systems that have produced more than $63 million in profit for home service businesses. I know exactly how hard this industry is, and I know it is harder when you are the only woman in the supply house at 6am.
So this drive runs woman to woman. Organizations in the women-in-trades world put forward the members they believe in, and their leaders sit on the panel that judges. Their nominations, their voices in the room, our seat. What no single organization does, including mine, is hand the seat to its own member: the panel's scores decide it, and that is exactly what makes it worth winning.
If you run a women-in-trades organization and want your members in this, write me. [email protected]
Nominate her.
Or nominate yourself.
Any woman who owns or runs a home service business in the United States or Canada can be nominated, by a peer, an employee, a spouse, a customer, or an organization. And yes, nominating yourself is allowed and normal. Most owners would never brag on themselves, which is exactly why the form does not ask you to brag. It asks what you are building.
The winners live here.
The first HER in HERO Scholarship winners are announced on September 3. Their stories, their shops, and their numbers will live on this wall, told honestly, with their permission.
What this is not.
You have seen the pay-to-play awards. The plaque arrives, the invoice follows. This is not that. Nominating is free, winning is free, the criteria are published, a real panel scores every nomination, and we tell you who won and why. Nobody can buy their way onto the list, and nothing anyone buys moves anyone up it.
And the straight version of the other half, because you would find it anyway: I sell the program this scholarship gives away. It is right there in the menu, at the same price for everyone. Knowing that should make you trust the award more, not less, because now you know exactly what we get out of being generous with it.
Read the rulesWant to get started now?
Fair, and honestly that is the right instinct if your phone is quiet right now. Waiting on a ceremony has never booked anybody a job. The On-Demand Revenue Engine has a founding group of fifty owners, the price steps up as each ten seats fill, and whatever rate you join at is yours for life. Start with the free seven-day trial and run the Revenue Leak Diagnostic on your own shop tonight.